Ford announced an increase in U.S. auto sales for 2025, with a boost from strong consumer demand for its hybrid models and affordable pickup trucks. The company’s annual sales grew by six percent to 2,204,124 vehicles compared to 2,078,832 in the previous year. Ford’s fourth-quarter sales also saw a 2.7 percent increase, marking its best annual sales and Q4 performance since 2019.
This positive development comes amidst a challenging year for the automotive industry, with Ford’s counterparts like Toyota, Hyundai, and General Motors also reporting higher annual sales despite facing difficulties such as tariffs and the removal of the $7,500 U.S. electric-vehicle tax credit. Ford highlighted that buyers opted for more budget-friendly base models to navigate the industry’s high pricing.
The company experienced its best year for hybrid vehicles, witnessing a nearly 22 percent increase in sales to 228,072 units from 187,426 units the prior year. Sales of the compact Maverick truck also surged by around 18 percent to 155,051 units, up from 131,142 units in the previous year. Ford credited the strong performance of Maverick for enhancing affordability in the market.
Notably, several popular Ford models excelled during the year, with the F-series truck recording 828,832 sales, representing an 8.3 percent increase. Additionally, the Ford Pro Transit van achieved a new annual sales record.
In a strategic move, Ford disclosed plans to discontinue certain electric vehicle models, including the fully electric F-150 Lightning, in favor of a model utilizing a gas engine for battery replenishment. The company also decided to scrap the next-generation electric truck, known as the T3, along with the planned electric commercial vans.