Baseball enthusiasts are gearing up to flock to Toronto to witness the Blue Jays compete in the initial two games of the 2025 World Series, bringing not only their enthusiasm but also their spending power to the city. Past major sporting events have proven to be lucrative for host cities, and Toronto businesses are anticipating a significant economic boost.
Kelly Jackson, Vice President of Destination Development at Destination Toronto, emphasizes that the city’s success during this event will be driven by a combination of factors. The presence of excited local residents, dedicated fans from out of town, and numerous individuals associated with Major League Baseball will generate substantial business opportunities for Toronto.
While specific revenue figures from each home game have not been disclosed yet, external research suggests potential outcomes. Data shared by the New York City Economic Development Corporation reveals that each of the city’s three home games in the 2024 Yankees vs. Dodgers championship series generated an average revenue of around $43 million.
Early indicators hint at a promising increase in profits for Toronto businesses. For instance, there has been a notable 22% rise in hotel room bookings compared to the previous year. Additionally, Moneris, a point-of-sale management company, has observed a surge in transactions near Rogers Centre. During Game 1 of the Jays series against the Yankees, restaurants in the vicinity experienced a 6% increase in transaction volume and a 1% rise in transaction size compared to regular season levels.
Sean McCormick, Vice President of Business Development at Moneris Data Services, highlights that even slight percentage shifts in transactions can have a significant impact on establishments like restaurants and bars. The service industry is already feeling the effects of increased activity, with high expectations for the upcoming games.
Anticipating a bustling atmosphere, Emily Bennett, a server at Boston Pizza near Rogers Centre, foresees an energetic environment during the final matches. She notes the diverse range of fans, from children to older generations, all eagerly awaiting the games.
Apart from restaurants, various neighborhoods in Toronto are also expected to witness a surge in foot traffic, particularly benefiting unique local shops. Jackson points out that these stores offer distinct shopping experiences, especially along streets like Queen St. West, where the city’s diversity shines through.
With the Blue Jays’ first World Series appearance in 32 years slated for Friday, October 24 at Rogers Centre, fans and businesses alike are eagerly awaiting this historic championship event.