The teaser trailer and poster for Christopher Nolan’s upcoming film, “The Odyssey,” have created a buzz, leading to advance sell-outs at select cinemas worldwide, a year ahead of its scheduled release on July 17, 2026.
These exclusive theaters across the U.S., Canada, the U.K., Australia, and the Czech Republic, equipped with 70-mm Imax film projectors, have seen a surge in demand for the analog experience over digital screenings.
Ryan Holota, the chief operating officer at Regina’s science center, highlighted the rarity and allure of watching a movie on film, noting the swift ticket sales following the release date announcement.
Kramer Imax, known for its dedication to film projection, has seen a spike in interest, with all shows for the next year already sold out. The decision to add a digital projector alongside the film projector was made to adapt to the evolving film release landscape.
“The Odyssey” marks the first commercial production shot entirely with Imax cameras, emphasizing the importance of film in the modern cinema landscape. Recent films like “Sinners,” partly filmed on film, have also garnered attention for their unique visual appeal.
Mark Welton, the president of Imax Global theaters, noted the increasing demand from directors for film cameras, leading to a surge in Imax’s net income. The company aims to expand its film projector usage by approximately 20% in the coming year.
The debate between Imax digital and film projection continues, with some filmmakers emphasizing the unmatched quality of film in terms of resolution and visual experience. The appeal of film projection lies in its unique warmth and organic feel, enhancing the overall viewing experience.
Despite the rise of digital projection, there is a growing nostalgia and appreciation for the traditional film format among audiences and filmmakers alike. The significance of preserving film projection is evident in the increasing interest and demand for film screenings post-pandemic.
As the film industry evolves, the debate between digital and film projection persists, with many advocating for the preservation of the unique cinematic experience offered by traditional film projection.
