Operators of the campus radio station CHMR-FM at Memorial University in St. John’s are navigating financial challenges and the evolving media landscape, prompting the station to undergo changes for sustainability. Established in 1951 as the MUN Radio club, the station transitioned to FM broadcasting on 93.5 in 1987 with approval from the CRTC.
Station manager Rhea Rollmann mentioned a shift towards incorporating more podcast and video content alongside traditional radio programs. Embracing a community access media lab concept, the station aims to diversify revenue sources beyond the current reliance on funding from the MUN Students’ Union (MUNSU), which has led to a significant annual deficit nearing $200,000 as per MUNSU’s 2023-24 financial review.
Recognizing the need to adapt to technological advancements, Rollmann emphasized the importance of staying ahead of the curve and exploring alternative funding avenues within the community. Nathan Gillingham, MUNSU’s director of external affairs, acknowledged the station’s valuable role on campus and in the community, highlighting the challenges posed by shifting audience preferences and financial constraints.
Amid a broader decline in local news coverage nationwide, Rollmann stressed the significance of producing local content, given the substantial reduction in local news outlets in the province over the years. Recent surveys by the National Campus and Community Radio Association indicate a growing listenership for campus and community radio, driven by concerns over increasing censorship on social media platforms and the rise of AI.
MUN student Andrew Connors, producer of the CHMR show “Sports on The Rock,” highlighted the station’s role in fostering broadcasting skills and providing opportunities for campus involvement. While acknowledging the waning interest in traditional radio among young people due to the availability of streaming services, Connors expressed optimism about the potential for podcasting to attract students to participate in radio programming.
The evolving media landscape and financial constraints pose ongoing challenges for CHMR, prompting a strategic reevaluation of its operations and revenue streams to ensure its continued relevance and impact within the community.