After almost four decades on the air, the popular children’s television network Family Channel, known for shows like “Life With Derek,” “The Next Step,” and “Yo Gabba Gabba!”, will be closing down in the near future. WildBrain, a Toronto-based company, revealed this week the closure of four channels, including Family Channel, due to them no longer being financially feasible.
WildBrain’s president and CEO, Josh Scherba, expressed pride in the network’s legacy of being a trusted destination for Canadian kids and families. The decision to shutter the channels came after Rogers, the distributor, informed WildBrain of the termination of their broadcasting agreement. This, coupled with Bell’s previous removal of the channels, led to the ultimate decision to cease operations.
While an exact closure date has not been disclosed, WildBrain stated that the channels will stop airing once Rogers discontinues their broadcast. The impact of this closure extends beyond just a TV program, as millennial and Gen Z viewers who grew up watching Family Channel will fondly remember it as the go-to place for Disney shows and beloved Canadian productions.
The closure of Family Channel evokes nostalgia for those involved in creating the cherished kids’ shows. Michael Seater, a director and actor from “Life With Derek,” recalled his experience at promotional events where the channel’s immense popularity became evident. Family Channel not only entertained but also addressed important issues like bullying through campaigns and events.
Former Family Channel producer Adrienne McDonnell highlighted the network’s unique engagement strategies, such as mall tours and giveaways, which set it apart. The channel’s commitment to showcasing Canadian content alongside international hits was appreciated, making the loss concerning for the Canadian entertainment industry.
The decision by WildBrain to close the channels reflects broader challenges in the broadcast TV landscape, especially in children’s programming. The shift towards digital platforms is evident, with WildBrain focusing on content licensing and online presence. However, the closure of Family Channel may limit access to certain programs for Canadian viewers.
As other networks like Corus Entertainment also scale back their kids’ channels, the future of children’s entertainment on traditional cable appears uncertain. With the rise of platforms like YouTube dominating kids’ entertainment consumption, the industry is undergoing significant transformations away from conventional TV formats.
