After operating as a central music hub in Sarnia for forty years, Picker’s Alley will be shutting its doors in March. Mark Dixon, the owner, is retiring after over four decades, having established the store when he was just 24 years old.
Picker’s Alley, the last independent musical instrument store in Sarnia, is set to transform into a Long & McQuade location at 430 Exmouth St., according to Dixon. In a recent interview on CBC’s Afternoon Drive with host Matt Allen, Dixon shared insights into his journey.
Reflecting on the store’s origins, Dixon, a former road salesperson for the Martin Guitar Company, identified a need for a quality music store in Sarnia during his visits to the town. Encouraged by the opportunity presented by a local music studio looking to expand, Dixon took the leap into entrepreneurship at a young age.
Despite facing challenges such as three recessions, a global economic downturn, and a pandemic, Dixon successfully steered Picker’s Alley through various transitions. From the absence of computers in the store’s early years to the transformative impact of the Internet, Dixon adapted to the evolving landscape of the music retail industry.
The decision to retire and close the store was prompted by several factors, including turning 65 and the landlord’s intention to sell the building. Consequently, Dixon reached out to Long & McQuade to continue the store’s legacy under new management.
Emphasizing the diverse clientele that frequented Picker’s Alley, Dixon highlighted the creative spirit that emerged in visitors, regardless of their backgrounds. As the store prepares to transition to Long & McQuade’s ownership, Dixon expressed confidence in the decision, citing his positive experiences with the company since his teenage years.
Picker’s Alley will remain operational until March 17, offering customers a final opportunity to engage with the store’s rich musical legacy.
