Five years ago, Asha Petrie was gearing up to conclude her minor hockey journey on a high note, preparing to play her final season with the AAA U18 Lloydminster PWM Steelers. Unfortunately, the 2020-21 hockey season was called off due to the COVID-19 pandemic, leaving Petrie and her fellow players disheartened. With limited local options available for those transitioning from minor hockey, Petrie considered offers from American teams and SAIT within their league.
Steelers’ head coach Morgan Mann, recognizing the impact of the canceled season on his players, proposed a groundbreaking idea that reshaped girls’ hockey in Lloydminster. This initiative involved approaching Lakeland College to propose establishing a women’s hockey program where local talent could thrive.
Despite initial financial challenges, the team, comprising players and coaching staff from the Lakeland Rustlers women’s hockey team, successfully fundraised for ice rentals, travel expenses, and referee fees over the past five years. Through collaborative efforts such as raffle ticket sales and hockey camps, the team achieved financial sustainability.
The community rallied behind the Rustlers, with local businesses and organizations sponsoring the team’s gear and providing support. This community backing has been instrumental in the team’s growth and success. Players also engage in individual fundraising through the ‘Adopt-a-Rustler program,’ securing personal sponsors from their respective hometowns.
Alan Rogan, Lakeland College’s athletic director, highlighted the institution’s financial aid for the team, including scholarships and access to government grants. He emphasized the valuable life skills players acquire through their involvement in the program, underscoring the importance of teamwork and sportsmanship.
Competing in the Alberta Colleges Athletic Conference women’s hockey league, the Rustlers have defied expectations, clinching the conference title in just their third year. Their remarkable achievements on the ice reflect their dedication to community involvement and hard work.
As the Rustlers aim for another successful season at the new $101 million Cenovus Energy Hub, they continue to demonstrate their commitment to excellence. Rogan emphasized the college’s exploration of community funding models for other sports programs, acknowledging the need for sustainability in smaller cities like Lloydminster.
