Canadian officials were surprised last week when U.S. President Donald Trump abruptly ended trade negotiations with Canada due to Ontario’s anti-tariff advertisement. Premier Doug Ford’s confrontational stance and critical remarks towards Trump have reportedly been a point of contention, according to sources familiar with the discussions.
The Americans had allegedly cautioned Canada for months about Premier Ford’s comments, which they found concerning. Doug Ford, who has labeled Trump a “tyrant” and pledged to stand up to him, intensified his criticism as Canadian vehicle production slowed due to issues with manufacturers like Stellantis and General Motors.
Ford’s vocal opposition to Trump, including branding him as one of the most disliked politicians in Canada, and his threats to leverage Ontario’s energy production in negotiations have garnered support domestically. Additionally, Ontario’s decision to remove American alcohol from the LCBO, a major liquor wholesaler, has further strained relations following Trump’s initial tariffs.
The controversial $75 million anti-tariff TV ad, featuring a speech by former U.S. president Ronald Reagan denouncing protectionism, was the tipping point for Trump. He has denounced the ad as fraudulent and has threatened to impose an additional 10% tariff on Canada as retribution for not pulling the ad sooner.
Prime Minister Mark Carney has pursued a more conciliatory approach in trade discussions, easing counter-tariffs and establishing a seemingly positive rapport with Trump. However, Carney acknowledged the setback caused by the Ontario ad and expressed readiness to resume negotiations once the U.S. is prepared to engage.