Loblaw, one of Canada’s major retailers, is gearing up to reintroduce frozen concentrated drinks under its iconic yellow and black No Name brand. The lineup will include White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch, according to Loblaw spokesperson Rachel Siekanowicz.
The anticipated launch of these new products is slated before the end of June, although visuals of the beverages are not yet accessible. This development follows the discontinuation of Coca-Cola’s Minute Maid frozen juice line earlier this year, which was the last remaining source of such products in the Canadian market, produced at the company’s Peterborough, Ont., plant.
Frozen juice brands in Canada, including Old South, had been phased out over the years after Lassonde, a Canadian company, exited the category due to dwindling demand for frozen-from-concentrate juice. Following Lassonde’s departure, Coca-Cola stood as the sole provider until early 2026.
Despite the absence of a Canadian manufacturer for frozen juice concentrate, Loblaw has stated that the upcoming No Name juice will not be sourced locally. The company began seeking alternatives when it learned that frozen juice would no longer be available through existing suppliers like Coca-Cola.
Frozen juice from concentrate, a product that originated over 80 years ago, has seen a decline in popularity, with only about seven percent of Canadian juice consumption coming from this format. Emma Balment, the Toronto-based director of market strategy and understanding at Ipsos, pointed out this trend in a January interview with CBC News.
Prices for the new No Name frozen juice products will vary by store, with an expected starting price around $2.25 for a 295-milliliter serving. Additionally, there are hints of a potential domestic comeback in the frozen juice market, with a Canadian company possibly re-entering the scene. This development could bring relief to many consumers, particularly in Newfoundland, where frozen juice is a key ingredient in the seasonal favorite “slush.”
The reentry of frozen concentrated drinks by Loblaw signifies a revival of a once-loved product category in Canadian households, offering a variety of flavors to cater to diverse consumer preferences.