The 114th edition of the Calgary Stampede concluded on Sunday, attracting over 1.4 million visitors during the 10-day event, according to organizers. Although not breaking attendance records like in 2024 and 2025, CEO Joel Cowley hailed this year’s Stampede as a significant success.
Cowley expressed optimism that the 2026 Stampede could rank as the third-most attended in history, pointing to the estimated final attendance figure for the closing day. Despite economic uncertainties and affordability issues for Canadians, exceeding 1.4 million guests was considered a notable accomplishment.
To address affordability concerns, the Stampede implemented four free-admission days and various off-park community activities such as pancake breakfasts and downtown events.
Around 70% of attendees were from Calgary and nearby areas, with 11% from other parts of Alberta, 12% from elsewhere in Canada, and 7% international visitors. Cowley emphasized the economic impact generated by outside visitors, citing last year’s Stampede contributing $389 million to Alberta’s economy.
Stampede President Stuart O’Connor highlighted several factors contributing to this year’s success, including the record-breaking Stampede parade with 125 entries and a substantial concert lineup featuring over 100 artists across different stages.
Popular attractions like the Rangeland Derby chuckwagon races, Indigenous relay racing, and rodeo competitions continued to draw enthusiastic crowds. However, a recent incident involving a horse injury during the chuckwagon races reignited concerns about animal welfare at the event.
Despite criticisms from groups like the Vancouver Humane Society, Stampede officials assured the injured horse was receiving top-notch veterinary care. The event’s long-term success is supported by a new 20-year master plan for Stampede Park, positive feedback from guests, and ongoing enhancements in various operational aspects.
With plans to free up 11 acres of land following the demolition of the Scotiabank Saddledome, the Stampede aims to enhance its facilities to accommodate larger crowds efficiently in the future.
